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September 2023

3 Reasons You Shouldn’t Expand Your Security Company...Yet.
Why you should prioritize shrinking, not expanding.
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Scott Zuniga
How to Stand Out, Owning the Contract, the Definition of "Trunk-slammer" and more.
Scott Zuniga joins Alarm Nerds Podcast to cover the most frequently asked sales and marketing questions for Security Business Owners
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Scott Zuniga
Be Premium, or Die...
Your window of opportunity to establish yourself as a premium security provider is shrinking
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Scott Zuniga
Umm... Security Integrators Don't Understand Video Analytics vs. Video AI.
Video Analytics and Video AI are two cloud services for security but they serve different purposes and utilize different technologies. I discuss the…
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Scott Zuniga
Do Security Integrators Understand Cloud Services vs. Cloud Storage?
Why This Knowledge Matters to Security Sales Professionals
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Scott Zuniga
An Unlikely Ally for Security Business Owners? Your Competition…
We compared notes on the market, customers, and sales reps who had bounced through both of our companies. Soon, we started passing leads to each other…
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Scott Zuniga
I Require a “Designated Decision Maker” for all of My Security Installs
Put an end to costly delays and frustrating project stalls by requiring a Designated Decision Maker
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Scott Zuniga
I Asked Gong CFO Tim Ritters How Security Vendors can Sell to the C-Suite
No longer is Security just about selling isolated products based on fear.
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Scott Zuniga
...And, BLAST OFF!
Security Sales Consulting is now live!
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Scott Zuniga

August 2023

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