Be Premium, or Die...

Your window of opportunity to establish yourself as a premium security provider is shrinking

Be Premium, or Die...

As the labor market continues to shrink

The bigger security integrators will keep getting bigger

And the middle size companies will continue to suffocate and disappear

Besides the goliaths and the lone-wolf installers

The only integrators left standing will be the ones that position their company as a premium service

And can justified why

Because you won’t be able to compete on price

And it will get harder and harder to attract talent from a shrinking pool

So you need to compete in an “arena of one” by defining what makes your company unique

(hint: it’s not customer service)

And market the hell out of it

Make your customer’s decision shift from “Why should I choose you?”

To “I can only choose you, or nothing.”
—
Baby boomers are retiring every day

And creating a vacuum effect in the labor market that will last until ~2040

Security manufacturing companies are buying integration companies

And using them as their in-house installation arms.

Your window of opportunity to establish yourself as a premium security provider is shrinking

Raise your rates today

Use your superpower to justify it

Market the hell out of it

Say “no” to anyone who won’t pay for it

And survive to tell the story

P.S. Hire the best sales and operations talent now while their rates are still (relatively) low.