Security Sales Consulting is a Marketing, Sales Copy & Ghostwriting Resource for Security Business Owners and Sales Executives

Subscribe to get 24 free elevator pitches, our newsletter, other exclusive content. Have a question or article suggestion? Send it to: contact @ securitysalesconsulting.com



🔒 Welcome to Security Sales Consulting

Need words that sell?
You’re in the right place. Security Sales Consulting is your go-to source for high-converting content tips, field-tested sales strategies, and growth-driven storytelling—specifically tailored to the electronic security industry.

I'm Scott Zuniga: 2x founder, 5x sales leader, and former owner of Big Star Security, which I scaled and successfully exited in 2021. With 18 years of on-the-ground experience in surveillance, access control, and alarm system sales, I know what it takes to thrive in this space—and what’s holding many integrators back.

Now I ghostwrite and consult for high-performing security business owners in the —transforming hard-earned insight into influence, and influence into revenue.


If you're a security business owner juggling it all…

Sales, installs, trips to Home Depot, service calls, taxes, payroll, and trying to be home in time for dinner—
And the stress is mounting...
And you're wondering if there's a smarter way to sell...

There is.

At Security Sales Consulting, I share proven sales tactics, tools, and scripts that help you:

  • Close deals faster without giving away your time for free

  • Market smarter without burning out

  • Say no to projects that don’t fit

  • And most importantly—spend more time with your family, not just in attics


What you’ll get when you subscribe:

24 free elevator pitches for security pros
✅ Exclusive newsletter insights
✅ Ghostwriting tips that actually sell
✅ New scripts, frameworks, and content tools—every week


Services I offer:

✔️ YouTube video scripts
✔️ Newsletters
✔️ LinkedIn posts
✔️ Instagram + Facebook content
✔️ Blogs + articles
✔️ Product descriptions
✔️ Bios + website copy

My clients trust me because my content performs. It’s been featured by Duolingo, The Huffington Post, ASIS International, El País, El Diario Vasco, and more.

If you're done settling for AI-churned fluff and ready for content with teeth—a voice that sells, stories that connect, and strategy that scales—subscribe now and let’s get to work.


Start here:

  1. How to Craft the Perfect Elevator Pitch: PLUS 24 Free Marketing Pitches

  2. Why can't I say "No" to projects that aren't a good fit???

  3. Why I Require a “Designated Decision Maker” for all Security Installs


About Me

  • 2X Founder | 5X Sales Leader

  • Successfully exited Big Star Security, LLC in 2021

  • 18 years in electronic security sales & design

  • Clients include JLL, Canva, Indeed, Everi, Icon, 8VC, and many more

  • Artist & advocate for authentic expression in business


Let’s make content that sells.

📩 Got a question or article idea? Email me: contact@securitysalesconsulting.com
📅 Want to work together? Book a call through the link in my Substack bio.
🧠 Ready to level up? Subscribe now to get content that pulls its weight.

I’m your Ghostwriter. Use me.


Connect with Scott Zuniga

Scott Zuniga on LinkedIn

Contact: scott @ securitysalesconsulting.com

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Sales Strategies and Tools to help Electronic Security Business Owners and Sales Reps Modernize, Survive and Thrive!

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Scott, a multilingual Scottish-Mexican-American singer-songwriter and entrepreneur, blends his diverse heritage and global experiences into his work. In 2024, he releases new music recorded in the Basque Country, land of his ancestral roots.