Do Security Integrators Understand Cloud Services vs. Cloud Storage?

Why This Knowledge Matters to Security Sales Professionals

I've had several security manufacturing reps tell me that their security integration dealers are having trouble selling their products. This raises a critical question:

Do security integrators understand the difference between cloud services and cloud storage?

If you're a security integrator who has heard about "the cloud" but isn't sure what it means, don't worry; you're not alone.

In this article, I'll explain the differences between the two, how they apply to physical security, and how knowing or not knowing the difference impacts security sales professionals.

Defining "The Cloud," its Elements, and how they impact Physical Security

The term "the cloud" refers to a network of remote servers that store and manage data and applications, accessible via the internet. Within this concept, there are two fundamental components: cloud storage and cloud services. Let's explore how these components relate to "the cloud" and their impact on physical security.

Cloud Storage

Cloud storage is like a digital vault where you can securely store important files, documents, and photos. You can access your digital vault and its contents from anywhere with an internet connection, similar to having a digital storage unit accessible wherever you go. Examples of cloud storage services include Google Drive, Dropbox, and OneDrive.

Cloud Storage in Security

In security, cloud storage involves keeping critical security data, such as video footage and access records, in a secure location on the internet rather than on local computers. This approach enhances data security, accessibility, and simplifies management, reducing the need for extensive on-site storage equipment. Examples of cloud storage for security include surveillance footage backup, access control data storage, and alarm system event storage.

Cloud Services

Cloud services are like a team of digital tech assistants that can handle various tasks, such as sending emails, running applications, and enhancing security. Examples of cloud services include email services, cloud computing platforms like AWS and Azure, and collaboration tools like Slack and Microsoft Teams.

Cloud Services for Physical Security

Cloud services play a crucial role in enhancing physical security. They use remote, internet-connected servers to perform tasks such as video analytics, remote access control management, and identity management, improving overall security.

Security Integrators and Their Role in the Cloud

Security integrators are responsible for ensuring the security and functionality of cloud-based systems, including surveillance cameras, alarms, and access controls. Customers rely on them to provide the best solutions and create comprehensive security systems that not only meet their security needs but also help reduce operational costs.

Why This Knowledge Matters to Security Sales Professionals

In the future, security integrators who aren't familiar with the differences between cloud storage and cloud services may face challenges. For instance, they might recommend using cloud storage for tasks better suited for cloud services, resulting in unnecessary expenses and security gaps. They may also provide one-size-fits-all solutions without considering clients' unique needs, leading to dissatisfaction and missed opportunities for scalability.

On the other hand, integrators who understand these differences will stand out and be better equipped to address their clients' security needs effectively. In an era where businesses are transitioning to cloud-based security solutions, this knowledge is invaluable.

In Summary

So, do security integrators differentiate between cloud services and cloud storage? They certainly should! It's like distinguishing between a secure vault and a team of tech allies. Both are essential, but knowing how to deploy them correctly is crucial for maintaining digital security.

Whether you're working with a security integrator or are one yourself, don't hesitate to ask questions. For security integrators, staying well-versed in the nuances of cloud technology is essential, as clients rely on your expertise to safeguard their physical and digital property.