3 Reasons You Shouldn’t Expand Your Security Company...Yet.
Why you should prioritize shrinking, not expanding.
Expanding your security company to new markets is sexy
You’re planting your flag on new soil
Your friends are impressed
And your competition wants to know your secret sauce
But here are three reasons why your empire expansion is premature:
#1: Your service department isn’t solid
If you don’t have well-documented, battle-tested SOPs then your team probably spends too much time putting out fires.
Expanding to new markets will only mean more fires, further away
You might not have solid SOPs because…
#2: You haven’t standardized the products you sell
If you say “yes” to every project that comes comes through the gate, you’re probably struggling to control the sales conversation
Expanding means more out of control projects, further out of reach
You might not have standardized products because…
#3: You don’t have an iron-clad security solution that works 99.99% of the time
Sure you can sell it and install it…
But then what?
Can you guarantee what you are selling? If not, why not?
An iron-clad solution is born from a thorough security assessment, proposing a solution that satisfies the assessment and creating an implementation plan with the customer that guarantees success.
When you guarantee your solutions, you naturally use products that you are confident will work
You also have processes in place to sell, install and service those products
So instead of expanding
Try coming up with a way to backup all of your projects with a guarantee first
Otherwise, you’re just selling snake oil.