How to Stand Out, Owning the Contract, the Definition of "Trunk-slammer" and more.
How to Stand Out, Owning the Contract, the Definition of "Trunk-slammer" and more.
Scott Zuniga joins Alarm Nerds Podcast to cover the most frequently asked sales and marketing questions for Security Business Owners
In this episode, we cover:
(1:00) When everyone is selling the same product how do you differentiate?
(2:10) How do security owners uncover their company’s superpower?
(4:35) “Providing the best service” isn’t a selling point - you’re customer expects great service by default.
(5:35) What is great customer service?
(6:30) Crisis resolution creates loyalty
(7:45) What do you feel about price matching?
(9:41) Position yourself as the expert of one thing to eliminate competition
(10:21) What’s a sales strategy that doesn’t work (that’s terrible idea) - Your wallet isn’t your customer’s wallet, so don’t price that way.
(14:00) The area you need to level up to become a successful business owner
(14:20) The definition or “Trunk-slammer”
(16:25) Should new owner choose lesser-known brands?
(19:03) Should you own the customer or just be hired labor?
(21:52) Should you be an authorized dealer or build your own brand?
(23:25) Give an example of a small company that competes with the big guys
(26:25) Biggest change in the industry over the last five years
(27:15) DIY killed the middle ground
(29:40) What will change in the industry in the next five years.? Go Premium or Die!
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