How small manufacturers can sell more product and beat the big guys

I love Avigilon and AXIS cameras.

Their tech is cutting edge

Their brands are world-class

And their cameras are sooo beautiful.

I’m a nerd like that. 🤓

But when I was an Integrator, I sold more Rhombus cameras.

Why?

Because Rhombus sent me leads.

If you send me a lead I will sell your camera 100% of the time.

They also didn’t send the same lead to three other integrators.

They knew my business because they invested the time to get to know it.

They knew which verticals I was in and they knew my strengths.

So when a deal that fit me came in, Rhombus sent it to me and only me.

No cattle calls, no competitive bids. They want their dealers to stay profitable.

They also didn’t compete against me.

Need I say more?

They weren’t the big guys, but neither was I, and that’s what they figured out.

They punch above their weight through the value they place on their integration partners.

Now you know the recipe.

(Oh, and whenever they’re in town, they buy me food 🌮)